But I get it and if I was a KAWS collector I would totally jump on it. Lots of street art collaborations these days, so it caters to a more hip audience, especially in Asia. Hublot for all its flaws did a really nice job with Murakami. In the end, watchmaking is both an art and a science - and so I can understand these collaborations with APxArt and APxMusic.
Just hope one day they just make a Tourbillon Concept without a character with the new case!
Cheers
Peter