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Automotive

I remember the auto show in LA when BMW was introducing the Z3.

 

Their display was three Z3's hanging on a wall about 10 feet above the floor. The effect was like art hanging on a wall in a gallery.  It also afforded the onlooker an unusual point-of-view of the car.  I thought it was a very effective way of highlighting the design and creating desire by repositioning the car not just as a car but as an object...a work of art.  The sculptures at Goodwood have the same effect to me. 

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