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I will have to disagree here…

 

Hydrogen is dead in the water for passenger cars with no manufacturer having a sizable program left anymore. It is simply an unbelievably resource inefficient way of doing things compared to pure electric vehicles.
The main reason hybrids are doing so well are tax incentives in most countries.
As for pure electric vehicles, many manufacturers went all in a tad too early on the one hand when it came to the future product lines and did not prepare the market or the shareholders for the transition adequately. What they often had was a clear end goal but a very hazy path towards it, with lots of steps back along the way prior to any shareholder call 🤦🏻‍♂️ Understandable if you are a CEO of a traditional car manufacturer that is supposed to generate profit in the short run but hardly the stuff future champions are made of.
The main issue electric cars have at the moment is poor resale value, as many potential customers are waiting for the new better thing, as the pace of improvement is still dramatically higher than with ICE vehicles, which are much closer to the peak already. Less of an issue in markets like China and a lot more in other places.

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