That is currently an issue especially for the more expensive ones. In the transitional phase, where each new generation brings significant performance improvements it’s understandable that people are reluctant to saddle themselves with what could be old technology.
Car manufacturers subsidized this initially through attractive leasing conditions and guaranteed buyback prices (common practices when new vehicle types are introduced - same as has long been done for SUVs in Europe to get people into them) but the increasing dearth of other profit pools from which to do this (such as the Chinese business, which was traditionally much more profitable) and concurrent market expectations regarding profitability make this more and more difficult. Sadly stopping this often means that the same manufacturers get further and further behind the experience curve and are increasingly less competitive 🤷🏻♂️