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Plus ça change, plus c'est la même chose??

 

I sometimes feel like a relic when I see all the current trends. Don't get me wrong, I do respect all cultures, subcultures and appreciate that they are inherently nebulous. Your example about the Cristal is excellent. By no means it was the best champagne yet it became a cult due to marketing and groups who bought into it, After years of turning in and out similar products LV hired Virgil Abloh and voila... the product DNA changed unrecognisably. Mind you Mark Jacobs already had sawn the seeds of change before Virgil in LV. Is it a worse product ? Not necessarily ! I think the marketing teams are always working hard to see how they can harness the attention of the young money and make sure that there is always something new , novel and daring around the corner. We see similar trends in the watch industry too. Technological improvements are always welcome !

Of course you are right, it would be idiotic to turn up your nose at people or their spending choices, after all that's what makes the economy work. It is inevitable that in the process of "progress", "updating" re-inventing" a product you will alienate some of your patrons. What I deem as vulgar might look spectacular to the next person.. Anyway enough of me ranting like a dinosaur smile

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