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Yes. But do we need an SUV from Rolls Royce?

 

I'd argue RR made this SUV knowing that it didn't fit the brand's image, but they decided to do so because the profit implications are huge. FYI. People in the UK buy SUVs because they like the imposing look, the sporty capabilities, and because it's a trend that Americans started. People in USA buy SUVs at this level for an entirely different reason. A tax write off reason. It was a trend started inadvertently by the US Government to spur the USA auto industry (which makes a lot of pick up trucks) by giving businesses accelerated depreciation (which indirectly translates to a tax write-off) on large vehicles over a certain weight. USA is the largest market for RR, accounting for roughly 30% of all units sold. Cullinan is now the top selling model in RR. And a large percentage of SUVs in USA are considered business expenditures. This all supports the likely scenario that the creation of a thinly revised BMW X7 SUV into a RR product is more of a business decision than an actual organically inspired concept turned reality.

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+1

 
By: Gwai : January 27th, 2025-16:10
Interesting, how recounting the findings of the alleged survey, in the third paragraph, morphs smoothly into advertising copy. Highly suggestive, very successful, I assume. I for one am sold. Cheers Marc

I think “own chauffeur” is interesting

 
By: myles721 : January 26th, 2025-22:30
as is “ valuable business asset” … sometimes a corporate jet is…i tell myself my boat is (it isn’t) and I’m guessing a lot of Rolls-Royce owners tell themselves similar…

The ad was some time ago…

 
By: KMII : January 29th, 2025-10:08
Cannot see anyone claiming the same nowadays before the advent of fully self driving vehicles 😊

Drove the new Ghost, Spectre, and Cullinan...

 
By: patrick_y : January 26th, 2025-22:39
I drove the new Ghost, Spectre, and Cullinan. All 2025 models. And all I can say is I miss my Wraith company car. You can't see out of the Spectre nor the Ghost very well to know where the corners of the car are. And they're big cars. The Cullinan was eas... 

Yes. But do we need an SUV from Rolls Royce?

 
By: patrick_y : January 28th, 2025-20:22
I'd argue RR made this SUV knowing that it didn't fit the brand's image, but they decided to do so because the profit implications are huge. FYI. People in the UK buy SUVs because they like the imposing look, the sporty capabilities, and because it's a tr... 

We called SUVs Chelsea Tractors in London

 
By: Centurionone : January 28th, 2025-20:31
Driven mostly by trophy mums for school run or to upscale supermarkets

It is comfortable.

 
By: patrick_y : January 29th, 2025-16:27
It even handles well. I will say, the difference between the Cullinan and the BMW x7 isn't as big as I'd expect. The previous Ghost vs the previous BMW 7 series was a huge difference (the Ghost at the time used a heavily modified BMW 7 series platform). T... 

I am a big fan of the brand and their products.

 
By: Watchonthewrist : January 27th, 2025-06:31
Was lucky to visit the company last year and had a great time The new range of cars are so good looking and stylish imho . The older RRs are so iconic and way ahead of their time when you look at the technology and style. All in all timeless machines 👌🏻😘 ...  

Without sounding elitist, the new money has a lot to answer for

 
By: Centurionone : January 29th, 2025-19:53
Very similar to how the watch companies are positioning their products.. I guess you do whatever you need to do in order to survive and maximise profit