Uppersouth
258
Always enjoy you sharing these informative articles!
I find A.L. Breguet history simply fascinating. I had the opportunity to visit the Paris Boutique and museum at Vendome a couple of years ago. Since, I’ve been struck with the notion that no other current watchmaker can boast the depth of history that Montres Breguet enjoys.
With that being said, do you feel the SwatchGroup is satisfied with the marketplace positioning (quality of timepieces not in question) of this venerable brand? Do you feel there are needed changes in tactical and strategic brand management?
Thanks!
A.-L. Breguet: New biography of contemporaries or Historical and reasoned dictionary of all the men who, since the French Revolution, have acquired fame through their actions, their writings, their errors or their crimes...
Caveat: I don't know how crazy of a Breguet fan one has to be to read the enclosed but I suspect pretty crazy. One the most wonderful books on a watchmaker is Emmanuel Breguet's " Breguet, Watchmakers since 1775 "; maybe the only book that may in the futu...
Always enjoy you sharing these informative articles!
I find A.L. Breguet history simply fascinating. I had the opportunity to visit the Paris Boutique and museum at Vendome a couple of years ago. Since, I’ve been struck with the notion that no other current watchmaker can boast the depth of history that Mon...
Good food for thought...
Modern Breguet demonstrates the collective genius of Swatch's advanced R & D. I have much appreciation for the modern 7727 and twin tourbillons. Breguet is perhaps the greatest watchmaker who ever lived, and it was helpful when the brand was a passion pro...
Breguet died with Breguet.
Regarding Swatch Group (i.e. modern Breguet)...I could explode with a volcanic diatribe against modern Breguet, spewing a hot lava screed of contempt and disappointment for the dissing of A.-L. Breguet by the Swatch Group but for the sake of brevity and c...
I get your disappointment….
I think the modern Tradition and Marine collections have tons of potential with a few modest tweaks. I also feel, in A.L.’s absence, the company needs a visible face and articulate voice promoting the brand. I’m thinking a Guido Terrini type.
Since my response to your post…
I’ve been reading about the new CEO, Gregory Kissling (ironically also from Neuchatel) and he seems to be promising. Great experience/education, youthful and has Nick Hayek’s support. As the company’s 250th birthday rolls around, perhaps we’re in for a po...
as ever, your research is much appreciated
"a rare intelligence in his art" - so true. I love that collectors are referred to as amateurs!