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Breguet

production numbers

 

I agree the Lange 1 base model is almost unparalleled clean looking yet sophisticated enough to warrant comparison with Breguet and not as whitepaper simple as the classic PP Calatrava. I remain undecided exactly where to go so if we stay on target and discuss Breguet in this forum, then I have the following update.

I just read an article dated June 2007 (Watchtime) where Mr. Hayek reveals that 2006 production was 23,000 units and he forecasts 30,000 units in 2007.

He further, somewhat alarmingly mentioned that the production cap of 35,000 announced in 2004 no longer holds; now it is 50,000 and he thinks he might take it to 100,000 as the demand is growing much faster than he expected.

I appreciate your comments on percentage of the grandes complications. If we assume the midpoint, 15% of 30,000 units that makes it just 4,500 exclusive watches. That is then spread over 18 wristwatch models (I'm excluding the pocket watch) in the grandes complications series, or an average annualized production of 250 units. It's probably not evenly distributed with the upper end tourbillons and minute repeaters probably being in the teens but I'd expect the chronograph to be the volume model. In your estimation of 10-20% do you also count the 20 "Classique" models, the 3 "Tradition" and the 1 "special creation" wrist watches?

In light of the above and the Singapore allocation of 4 per annum, I'm assuming that "limited production" of max and most likely less than 250 units for the perpetual is realistic.

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