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more intensive marketing efforts
and not main emphasis on the bulgari brand and seeing it as a mother brand. I certainly hope they resound with clear brand identity. In fact, they should just put Genta/Roth by Bulgari at the caseback of the watch. And bring Roden or Genta back!
For the Daniel Roth/Gerald Genta By Bulgari skeptics...
...What would the circumstances have to be in order for you to consider buying one of these watches? An unbeatable design and look? A "great" and "fine" movement? Extreme value for money? The chance to own one of the firsts? All of the above? Doing away w...
BVLGARI should run and manage these two beautiful brands, not EAT them!
Doing away with the BVLGARI name on the dial? Of course. I wonder which collector likes that concept. Honestly I will never touch a watch with the two names on the dial, no matter how beautiful they are. And if it really has to be that way, why not large ...
Bulgari was never a company to rescind into obscurity...
...BUT, they can have their logo name as big as they want....on the caseback.
I am indeed skeptical...
I know that Bulgari has a big challenge before them. You see, in the past, Bulgari hasn't been selling their watches based on the technical sophistication of the watch itself; it's been selling watches due to its reputable name (a name of quality) and the...
A very interesting and thoughtful post, Patrick.
I particularly like your drawing of an analogy with Montblanc and their Villeret collection. Bulgari acquired GG/DR some years ago when the companies were struggling, much as Montblanc acquired Minerva. However, Bulgari decided not to re-brand the product...
One good post deserves another...
Thanks Tony for your very insightful post. I wasn't entirely familiar with the relationship Gerald Genta and Daniel Roth had with Bulgari in the past; I knew that they were affiliated in the past and the new relationship was no coincidence, but I apprecia...
Please share some pics of your Calibro 303 Chrono
Hi Tony P, I've been wanting to see the Bulgari Calibro 303 Chrono in person. It's exciting to hear that you recently bought one from a boutique. I'm sorry to hear about your shopping experience, but at least you were able to walk away with 'the best watc...
The on-the-wrist review is coming...
...but it may take some time, as my beloved Nikon and I are on opposite sides of the globe right now. Meantime, the Calibro 303 is going strong, but that perfectly flat white-gold bezel - oh dear, it's a bit of a scratch magnet. I should have taken some s...
Looking forward to the on-the-wrist review
I'm hoping to see the Calibro 303 this weekend. Looking forward to a on-the-wrist review of your watch. Regards, ED-209
more intensive marketing efforts
and not main emphasis on the bulgari brand and seeing it as a mother brand. I certainly hope they resound with clear brand identity. In fact, they should just put Genta/Roth by Bulgari at the caseback of the watch. And bring Roden or Genta back!
Great question Ping
I hate the two logos on the dial from what I have seen already. It's strange too because many years ago I had this Sinn 142, one of the earliest models. I however didn't mind the two logos on that dial. To me it was because this is how I discovered the br...
re: Bulgari...
"The best and sexiest darn salesperson the watch industry has ever seen? " That might work! -MW
We'll make sure she's holding...
...a plate of delicious home-made blueberry muffins too. For Ed we'll tell them to hire Shirley Manson.
There's plenty of room for 2 spokesmodels... :)
Hi Ping, You just made my day !! LOL IMO there's plenty of room for 2 redheaded spokesmodels to represent Bulgari. There's Julianne Moore in some very provacative ads. I'm not sure what she's trying to sell, but I'm interested :P Pics taken from the inter...
It's really just one... :)
Hi Ping, LOL, it's just only one, and it's Ms. Manson! :P But I'm just intrigued with Bulgari's recent ads that feature Oscar nominated actress Julienne Moore in some very provocative scenes. Here's a recent one directly from Bulgari's website featuring a...
I find that
what's a bit strange is that the Tiffany name on a Patek or Rolex will fetch a premium over one without but the Bulgari name on the new GGs and DRs is a huge negative based on several adverse reactions. Perhaps I dont get it as I dont own any DRs (althoug...
Your 1 GG
Hi Damien, Welcome to the Bulgari forum! Sorry for the late reply. Which GG did you get your wife? Hope you can start a new thread and share some pictures. Regards Ed