Thank you to Mr. Terreni for being so thorough and patient with our questions. I thought the interview had a great deal of interesting technical information and this part in particular was valuable in understanding Bulgari's vision. Just as I had thought...
"The R&G brands, on the other hand, have always been competing at a niche level. In the meantime, Bulgari has developed the male business increasing the technical content of the watches and by consequence its price point, reaching continuity with the Daniel Roth and Gérald Genta assortments. It was now the time to put all the means that the Group has carefully built in years to one only objective: serve and please the most demanding male clients with timepieces of undisputable quality, prestige and appeal. This could only be done by combining the extremely talented skills present in Le Sentier with the awareness and the power of the entire Bulgari organization, distribution network and communication support. This will finally provide the savoir-faire present in the manufacture with the worldwide exposure it deserves."