Hi Graham
Answers to your questions:
As mentioned in my post, the FQF certification is opened to any Swiss or European brands.
It is more than Geneva Seal which focuses on aesthetic. The FQF is a combination of aesthetic and technicality-cum-functionality.
I think you are referring most of the pictures are from L.U.C. Reason is, it is seriously not easy to pass the Fleuritest. So far only L.U.C manufactures the most FQF certified pieces.
Kong