Mike H
[AHCI Moderator]
10998
Don't tell me this is your watch !?! [nt]
I just discovered these LE and I like the idea very much. Nice watches, reasonably priced, for enabling quite some people to be proud to participate for this noble cause.
A very elegant way for the brand, just like the family who owns and manages it.
Thanks again my friend,
Mike
This message has been edited by Mike H on 2016-08-25 05:37:26
A Brief History of CHOPARD Time and Jewels part 10: Noblesse Oblige
The Scheufele family has owned Chopard since 1963. Through much hard work and a little bit of luck, they have revived a sleeping brand into a respected Maison for watches and jewellery. Although primarily a watchmaker for 155 years, the jewellery business...
Amazing article my friend!
I cannot imagine the time you must have spent to gather all these infos in one article ! Many thanks ! Best, Mike
I had help and this incentive....
Mike, Thanks for your kind words. I had help from Chopard Museum Curator, PR department, reference books, old PuristS articles and Scheufele archives. Also, many conversations with Scheufele family and Chopard staff over the last decade gives you a "feel"...
Don't tell me this is your watch !?! [nt]
I just discovered these LE and I like the idea very much. Nice watches, reasonably priced, for enabling quite some people to be proud to participate for this noble cause. A very elegant way for the brand, just like the family who owns and manages it. Than...
Thank you MTF for this grand finale!
Although I distinctly remember a 35 part series being discussed But I am sure you will add details to other Chopard watches apart from the series anyway Once again, thanks a lot!
At your immersion in the brand I am sure you would manage much, much sooner :)
Plus retirement age is increasing as we speak... A period that I would love to read about are the 1980s and 1990s, as it seems to be exceedingly difficult to find out anything about the watches from the pre-LUC era. Just in case you have the time...