Chopard

Scheufele family Since 1860, Chopard has always been family-owned; today, it is the Family Scheufele. Even as teenagers, the Scheufele siblings – Karl-Friedrich and Caroline were immersed in the family business and helped at trade shows in Basel and Genev...  

I had an interesting experience a few nights ago. I wore my Chopard 8HF to a small party I attended with Tracie. Tracie was wearing one of her nice pieces and her girlfriends were talking about it. Tracie mentions how I am the "watch guy" etc. So when I s... 

And the jewellery often seems dominant, even if it only entered the portfolio later. No harm for us, who see the watches for what they are

That is why we are PuristS. I took no offense from the comment at the party, I just found the perception interesting.

... so, Chopard Japan has been trying to "educate" male watch fans at "Academy" for L.U.C watches and spread the perception of "Men's Watch" in addition to "high jeweler".... Takes a while, from educating the sales staff to changing the men's perception..... 

Like you, I could care less what anyone else thinks. You know how much I adore my 8HF, that has never been a question. When I bought it, it was far from a "popular" piece. Nonetheless, maybe with all of the car racing events Chopard sponsors, they will at...  

... and the watch, too. Yes, there is only upside. Just need a bit of spice to attract male mechanical fans. Sponsoring Porsche seems to be working, at least for me. Other methods are eagerly awaited.....

I still dig the watch big time.

Since my first visit at the Boutique here the staff seem to have been extensively educated on the watch portion of the business, so there are no issues in that respect - at least not in Vienna I have always happily worn mine, irrespective of what people c...