... so, Chopard Japan has been trying to "educate" male watch fans at "Academy" for L.U.C watches and spread the perception of "Men's Watch" in addition to "high jeweler".... Takes a while, from educating the sales staff to changing the men's perception..... Nonetheless, I proudly wear my 8HF in front of "general public", both male and female..... The response is unanimously "cool".... Keep at it, Chopard!