Officine Panerai

Bruno.M1
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19K for a simple titanium watch isn't cheap .... BUT

Does anybody know more about the production cost for a rare watch  ?

The thing is, 300 pce is very rare. We all know a zillion of other so called limited watches. AP, Panerai, Hublot, even Patek . Let's take an offshore for example. You just don't want to know how many LE's the make. But are they really so special ? 90% of their LE's are basicly exactly the same watch. Same movement, same dial (but with another color), 100% the same case, ...   The same can be said about my most favorite watch, the Patek 5070. Patek made 4 different versions but only the material and dial color changed. Movement and case were 100% the same. And the last example, all the LE Panerai's... always the same case being a Luminor, Radiomir or 1950. Somethimes an LE and mostly a regular production watch. And almost every time  the same movement which is a modified ETA / Valjoux. Somethimes they add a GMT, chrono or whatever but they use the case, movement, dials

Now looking at the 341 Egiziano we get a totally different story. They have to make a new design for the case. They need to make it, test it and finish it. Starting from nothing and making a case that will be used for 100.000 watches or starting from zero and creating a case wich will only be made 300 times must be a BIG difference. The production cost for both models will be as good as the same but in the first example the cost per watch will be much cheaper . The same thing for the bezel. They'll only make 300 of them. And what about the movements ? They didn't start from zero because they used a movement they develloped already. On the other hand, they changed it (no power reserve, no date ...) So here again we get a pretty unique thing - Although I'm pretty sure they will use that modified inhouse movement for other Panerai's in the future. Than, look at the dial. Exactly the same story somebody has to draw it, make it (test it ?) and this for only 300 pce.   And what about the sapphire crystal ? It is HUGE. Don't know if it's true but somebody once told me that making a big sapphire is very difficult and very expensive.  Going from a 30 mm diameter sapphire to a 33 mm diameter sapphire is only 10% bigger but the price is a lot more expensive than + 10%. The price difference between 30 and 36 mm sapphire could be 2 times more expensive. The price could be exponential. And the 341's sapphire is just like the rest of the watch huge ;-)

So,  19K for this UNIQUE watch isn't mabe expensive after all ...