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Rolex

Is personalizing the last stop in watchmaking?

 

Ive been thinking about how companies that modify (like bamford) evolved over the years and although ridiculed by purists seem to have prospered and looks like are here to stay. Now we have limited collaborations with brands (like hodinkee watches) moving forward the explosion of micro brands! It seems to me people are looking for watches which are not mass produced any more. Limited watches which are not seen on every other wrist which leads me to personalizing. Can’t get more unique than that. What do you think?



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