Horological Meandering

cen@jkt
1918

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My head is itchy ...

so help me scratch it.

My head was itchy when I looked at Kong's and SJX's posts about Urwerk and MB&F events in Singapore which were organised by the same retailer, THG. Why would a retailer spend so much energy and time to organise an event for independent small companies which probably survive without much fanfare. MB&F HM2.2 is only 8 pieces, THG may get maybe 2 to 3, and judging by the the notorious ability of the famous watch pusher, they would be gone maybe in 2 weeks. CC1 was also sold out. So what were the events for?

If AP/Rolex/JLC or event FPJ set up promo events I would understand it, because their watches are geared toward mass market compare to these small independents.

In the last event of Kari and Roman, all the watches were sold before the dinner. So what's the purpose of the dinner? And maybe I was wrong, out of 4 tables (+-40 people) maybe only 10 people were potential buyers, the rest were "gawkers" and "droolers" (before anybody get angry with over this sentence, I have no hostile agenda or feeling toward gawkers or droolers, in fact I will surely gawk and drool at most fashion events, but alas nobody would invite me ). Why don't THG just calls these 10 people, send them pictures and price and start a bidding process, it might even fetch higher price.

IMO, Kari shoud not even need to attend this event anymore. Watch maniac patiently wait for his products, and those watches were sold during assembly process. So why would he bother to endure more than 10 hours in the plane to come to a hot humid place such as Singapore if the watches were fully booked?

Just want to know the business rationale of such an event.

cenitchy@jkt