Horological Meandering

pingtsai
[PuristSPro Moderator]
2063

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Some thoughts to the matter...

I believe THG spends this sort of time, money and effort for a number of reasons.  First, I think it is easier for them to get a smaller, independent watchmaker to attend their event than say, someone with a broader production line/base like FPJ.  He simply has more to gain by getting out there, meeting people and spreading the word.   I wouldn't be surprised if some of them actually enjoy getting out there and meeting their "fans".  Independent watchmakers are purebred in their own passion and love nothing more than talking about it with those that "get it".  And Singapore is no doubt a substantial market in the watch world that does.  A retailer such as THG has much to gain from such events.  Their name is more likely to be remembered and respected if it is attached to a memory of an evening with good food, cocktails and entertainment with a famous watchmaker than perhaps a simple one page ad in a glossy magazine.  Those of us who read about the event are also more likely to remember the name.  In the retail industry, it is probably smart and saavy business planning to think more about the sales you still have yet to achieve rather than the ones you already have.