AnthonyTsai
[PuristS]
22366
There are many possible reasons
1) THG branding image
2) Spur interest for future pieces
3) THG maybe get more pieces for allocation in the future for hosting an event like this as a condition? Who knows.
4) Use up allocated events budget before years end
5) The other 30 may not be potential buyers at the moment, but they possibly could turn into potential buyers 5-10 years from now. If I were in sales, I would rather have as a client a young aged millionaire rather than a billionaire who's 70 years old.
Cheers,
Anthony
This message has been edited by AnthonyTsai on 2009-11-15 20:57:21
My head is itchy ...
so help me scratch it. My head was itchy when I looked at Kong's and SJX's posts about Urwerk and MB&F events in Singapore which were organised by the same retailer, THG. Why would a retailer spend so much energy and time to organise an event for independ...
Hype...
sometime hype need to be created so the rest of 10 will be excited of the coming products for THG, will create a name they are carrying exotic product,so rest of 10 will think of THG first before look at others
I agree with some of your comment
Yes, maybe part of the reason is to create an image of THG as the major purveyor of ultra niche ultra luxury watches. And the event must have some 'watch celebrities' attending to create a bonafide image. And the celebrities must have an event to attend t...
So when we are attending an event are we the promoters, marketing accesories,
or potensial customers.....either, suit you very well Cen....ha...ha... for me, neither as I have not reach this kind of siaoness (crazyness) level yet .....LOL Have a Great week ahead...
Have you ever thought that...
this could be the marketing plan for and beneficial to THG? May be and may be... the independents need to create a bigger name for their bigger price tag for their future products. Sorry, my head is not itchy at all. Regards Ling
There are many possible reasons
1) THG branding image 2) Spur interest for future pieces 3) THG maybe get more pieces for allocation in the future for hosting an event like this as a condition? Who knows. 4) Use up allocated events budget before years end 5) The other 30 may not be pote...
Some thoughts to the matter...
I believe THG spends this sort of time, money and effort for a number of reasons. First, I think it is easier for them to get a smaller, independent watchmaker to attend their event than say, someone with a broader production line/base like FPJ. He simply...
its easily understandable marketing practice
aside from Anthony & Pings well explained reasonings, in simple words, its economical words on mouth advertising, customer services, & a good time. When it come to pick up another watch now or in the future, the decision which distributor to get i...