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Independents

New Brette

 

This looks amazing. I have had the chance to handle one of the other variants in-person and was really impressed. I’m excited to see how the brand develops once they introduce some complicated pieces. 


Interesting tidbit from the hodinkee article: 

I've heard some pushback at GPHG voting from independent watchmakers who thought Brette's pricing strategy was too aggressive. The feedback was that Brette's low prices misrepresented the actual cost of watchmaking at this level, which understandably could have a ripple effect on their businesses. Brette admits that the souscription pieces weren't profitable; call it a miscalculation or maybe even a business move to get attention. The current CHF 85,000 price tag represents a margin for him that will ensure long-term success and budget to create that team to maintain the success.


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