India Whiskey Charlie
[IWC Moderator]
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NEW IWC SCHAFFHAUSEN FLAGSHIP BOUTIQUE OPENS ON CHAMPS-ÉLYSÉES
Schaffhausen/Paris, 28th May 2024: IWC Schaffhausen announces the opening of its new flagship boutique in Paris. Named L’Appartement IWC, the boutique is located on the world-famous Avenue des Champs-Élysées. In an elegant atmosphere, visitors can explore the fascinating IWC universe and discover the innovative technology behind the watches. Highlights include an Engineering Wall, Haute Horlogerie exhibition and the Portugieser Chronograph individualisation service.
Paris epitomises the French savoir-vivre like no other metropolis. The irresistible blend of luxury, elegance, art and a rich history offers an unforgettable experience for all the senses. Amid this fascinating backdrop, Avenue des Champs-Élysées stands out as the pulsating main artery of the city, connecting the Place de la Concorde with the monumental Arc de Triomphe. Lined by the Grand Palais parks and the Elysée Palace gardens, the avenue is home to exclusive boutiques, inviting cafés and renowned art galleries.
“We are excited to be
opening our new flagship boutique in such an incredible location and
look forward to welcoming Parisian watch lovers as well as curious
visitors from all over the world,” explains Arnaud Miara, IWC Brand
Manager France.
After Zurich,
Dubai, Shanghai, Beverly Hills and Madison Avenue in New York City,
L’Appartement IWC is the Swiss luxury watch manufacturer’s sixth
flagship boutique. Visitors are invited to immerse themselves in the
fascinating universe of IWC over a total area of 232 square meters. In
an ambiance of timeless elegance, the art of watchmaking and innovative
technology merge into a harmonious whole. The inviting, bright premises
have been renovated in the style of a classic Parisian flat. Typical
features such as the fine parquet flooring, the walls with decorative
mouldings and the historical fireplaces have been retained and ensure a
comfortable feeling, just like in one’s home.
CRAFTSMANSHIP AND TECHNOLOGY UP CLOSE
On
two floors, visitors can explore and experience first-hand the
masterful craftsmanship and innovative technology that every IWC watch
represents. On the ground floor, the entrance display offers insight
into IWC’s brand DNA, focusing on calendars, chronographs and innovative
material developments.
The
Engineering Wall on the first floor provides an in-depth look at the
inner workings of IWC-manufactured movements and complications, focusing
on complicated models and proprietary developments in advanced
materials. Haute Horlogerie pieces offer an overview of complex
complications such as calendars and tourbillons. In addition to
showcasing the core collection, the central display case is dedicated to
chronographs, case engineering and coloured ceramics. As part of an
individualisation service offered exclusively in the IWC flagship
boutiques, customers can design a customised version of the Portugieser
Chronograph by choosing from different case materials, dial colours and
bracelet options. Additionally, IWC Schaffhausen introduces a strap
configurator for Portugieser, Pilot’s Watch, and Portofino models
together with Manufacture Jean Rousseau. Each strap is fully
customizable from materials, colors, linings, stitching, and even
optional engravings to suit individual preferences.
LOUNGES COMPLETE WITH DESIGNER FURNITURE
Finally,
a meeting and event room at L’Appartement IWC is available for meetings
and virtual tours of the Manufakturzentrum, live streaming of events,
as well as for private and VIP events or watchmaking courses. Two
lounges with elegant designer furniture complete the experience and
invite customers to relax and enjoy a coffee.
The new IWC boutique is located at 73 Avenue des Champs Elysées, 75008 Paris.
NEW IWC SCHAFFHAUSEN FLAGSHIP BOUTIQUE OPENS ON CHAMPS-ÉLYSÉES
According to the press release above...
