Maybe the pre-releases by AP (the green Royal Oak models, the Tourbillon, the divers, the new chrono movement, and the ceramic CODE models) are more in tune with the typical annual watch fair releases of different colours, upgraded movements and refined cases. That being said, even if we compare these AP pre-releases with what other makers have recently announced, I think AP was well positioned across the board.
This makes the drama even more exciting for the AP Marvel collaboration and anything else that will come in parallel - a bit of dessert and extra credit! Crossing fingers for a successful launch 
PS - did anybody register for the auction on 10th April?
Cheers
Peter