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Horological Meandering

The watchmaking paradox: please share your thoughts!

 

Dear all,


I just attended the GPHG ceremony in Geneva, great display of the industry’s best talents, with most winner’s speeches celebrating craftsmanship and artisans…

Yet we know that hype / brand recognition drive a lot of “buying impulse” .

So here is my question: assuming you like the design equally and the price point is the same theoretical 10k: would you rather go for a watch with 0 brand recognition but amazing execution / finishing on par with a model costing several multiples more, or for a watch with “decent but not amazing” finishing but high brand recognition / strong history ?

I know what I’d choose, but curious to hear your views!

Cheers

Seb




This message has been edited by India Whiskey Charlie on 2024-11-14 15:22:57

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