sebks
409
The watchmaking paradox: please share your thoughts!
Dear all,
I just attended the GPHG ceremony in Geneva, great display of the industry’s best talents, with most winner’s speeches celebrating craftsmanship and artisans…
Yet we know that hype / brand recognition drive a lot of “buying impulse” .
So here is my question: assuming you like the design equally and the price point is the same theoretical 10k: would you rather go for a watch with 0 brand recognition but amazing execution / finishing on par with a model costing several multiples more, or for a watch with “decent but not amazing” finishing but high brand recognition / strong history ?
I know what I’d choose, but curious to hear your views!
Cheers
Seb
This message has been edited by India Whiskey Charlie on 2024-11-14 15:22:57