Horological Meandering

Dear all, I just attended the GPHG ceremony in Geneva, great display of the industry’s best talents, with most winner’s speeches celebrating craftsmanship and artisans… Yet we know that hype / brand recognition drive a lot of “buying impulse” . So here is...  

The answer here is rather obvious. Neither one or the other exclusively. It depends on each individual timepiece. In the specific instance of the Tonda 1950 I currently have, I very deliberately chose it over a comparable piece from VC like the regular pr... 

My choice being better finishing and overall execution.

But the one thing that gives me pause is future service-ability. I would probably still buy a crazy one-man indie watch though if I really loved it, but knowing there is a chance I’m going to have to do some serious legwork to find a master watchmaker to ... 

Remy Coools watch is nice, but what does it add to the watchmaking? It's another time only tourbillon watch. With less money I'd buy the C by Gauthier, just for giving an example. It's a balance between aesthetics and mechanics

For a nice dress watch or complication it is design and execution. Craftsmanship is very important to me here. For a watch I’m going to use in a sporting manner I’m less bothered and more concerned with functionality and reliability. A blend is perfect bu... 

I bought indies when they weren’t popular . Its the overall look and feel imho

The brand plays an important role in my buying decision. It's because I want to feel connected to their story (even though I know that much of it is bs for some brands) and I want to have something that will be serviceable in the long term. Buying from sm... 

Likewise for me, but beyond a certain price point (say >70K) brand history and reputation (not recognition) becomes very important to me.

And the look and feel is a must