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Realignment is a nice way to phrase it...
Some of the price increases are surprising, chiefly the rose gold and titanium LineSport pieces. Journe wants to capture the margin, rather than letting it go to grey and secondhand dealers. That makes sense, but customers are always going to be upset when prices are increased more than 50%. In some businesses, that type of increase is used to politely signal to the customer that you don't want to sell to them. Those who have been on waitlists for more than a year hoping to get a rose gold LineSport may see it that way.
These are emotional purchases, so a large price increase could lead to emotional reactions.
I haven't seriously thought about owning a Journe, since the days when you could find a secondhand Chronometre Bleu for around 20,000 USD.
F.P.Journe - NEW PRICES 2026
Hello everyone and happy new year! I would like to share this article about new prices of FPJ for 2026. What do you think about? www.perpetualpassion.com
I personally think that the 50-60% jump in prices on Octa Sport models is insane.
....and generally think that the increase across the board is "more than significant".
Realignment is a nice way to phrase it...
Some of the price increases are surprising, chiefly the rose gold and titanium LineSport pieces. Journe wants to capture the margin, rather than letting it go to grey and secondhand dealers. That makes sense, but customers are always going to be upset whe...
Secondary market prices on journes are simply insane.
CB is now selling for 125-150k usd. I’m seeing elegante priced around 140k usd on secondary market. Even with the increases the retail prices seem great.
Totally agree, Gary....the secondary market prices are indeed insane, but FP
.....trying to catch up with them in a hurry (just because they can) is not the best business strategy in a long term, IMO .....Perhaps great for the bottom line, but could seem like a middle finger to some of the loyal customers that they've had for a lo...
I agree.
I think around 10% increase is reasonable. More definitely raises an eyebrow… 🤨
I understand the price increase for the Classic Collection
, as prices had been the same for a few years compared with more famous competitors. The Octa Sport price increase is a bit shocking, especially since I’m on the list for the Centigraphe Titanium.😅