Girard-Perregaux has started a new campaign to recognize their young, talented watchmakers. I think it's great to see the company promoting the people who craft our watches. Except for a handful of very famous names, watchmakers seem to be an anonymous, a...
...playful way to put the spotlight on the future stars of watchmaking! I like how GP has humanized their watchmakers -- no longer are they anonymous craftsmen toiling in secret! The elves have been unmasked! Cheers, Daos
...and try to embrace the humor in life. Some of the ad campaigns are sooo serious and present the brands involved as taking themselves too seriously. Daos