MTF
[PuristS]
13383
A business counterpoint....
The old Union watches were only for Austria and Germany, thus very limited legal channels. Yes - we had grey imports in some countries but not enough for the masses.
Some of the manufacturing capacity of the GO movements were diverted to Union. With the rise in demand for GO, every prestige movement is needed for the prestige brand.
For the increasing demand for German-made and especially Glaushette-made watches, there was a gap at the high end that could be plugged with the re-positioned Union. The other brands in Saxony are not in the same league as GO in the positioning.
Glashuette Original owners were uncomfortable with the same (but older) GO movements being used in a cheaper Union range; that may have diluted the "prestige" of the GO. Now, there is a clear division of brands in Glashuette town: prestige, high and medium...
Regards,
MTF
Union Glashütte Arrives in Kuala Lumpur, Malaysia - Part 1 of 2, The Watches
Union Glashütte landed in South East Asia recently in Kuala Lumpur, Malaysia after many years in Europe. On 18 August Swatch Group Malaysia team and the President of Union Glashütte organised a launch event to introduce their latest 2009 collection to the...
Part 2 of 2, The Union Glashütte Launch Event
The launch of UNION GLASHÜTTE was at 'After Hours' located at one of the Kuala Lumpur malls - LOT 10. At about 7pm, some of the guests arrived. The shopfront... Pieces on the front showcase ... About 7:30pm, most of the guests had arrived. Guests packing ...
What your thoughts PinkPanther?
As this watch is 'Made in Germany', and that it has changed its direction? Kong
Although...
the designs are interesting and in vogue (especially the ladies model) I, too, would prefer their original movement to the ETA one. On the other hand, if it means that the watches are sold for a lower price then it is a good opportunity for someone to be ...
Thanks for the inputs, PinkPanther...
No doubt for those who knows UNION earlier, previous movements were more attractive, as many had voiced out. We shall see how the brand's new direction will be. Kong
A lot of surprises from Union.
1. No more "temple" logo. 2. Use ETA movement. 3. Completely new look - not a tiny bit of the shadow of old Union. 4. Very generous - lucky draw gift is a watch 5. In the same category with Longines but much more expensive. Thanks Swatch Group and Mr. Ber...
Thanks Kong.
But I'm quite disappointed. For me, UG was before an excellent brand with in-house calibers at a reasonable price. We all know the story and even if the design of these watches is interesting or at least original, we are far from the horological contents ...
Too bad, looks like not much original DNA left
Looks like a nice event but I have to agree I like the old brand better. My 0.02 cents of course
No worries Magrew...
I miss the previous pieces too. From the chart, the group could have positioned the brand to address another segment and not to compete against own more prestigious GO. Here 2 links for you : www.thepurists.com and www.tp178.com Kong
It surprised many who knows the brand earlier. Thanks Ling & FX for the inputs ...
Perhaps its time to let UG venture its new road. Though I missed the previous pieces as reviewed by Marcus and John ei8htohms. Kong
my UG
hopefully a first step toward GO PML...one of my dreams!! [URL=http://img42.imageshack.us/i/dsc01114v.jpg/] [/URL] [URL=http://img215.imageshack.us/i/dsc01110.jpg/] [/URL]...
Yet another UNION... or two...
I don't mean to pile on the bandwagon here... but like everyone else, I'm Very Glad I purchased my UNION watches when I did: The reverse next to an IWC 3707: Who knows... perhaps UNION will be revived again... but 'till then, I wince when I see their new ...
i like very much
them especially the second one... i think most of the people agree with us...those were the golden old times of union...
Great post, Kong!
Your pictures are just fantastic! I do miss the earlier UGs though, as I thought they were very well done with pretty movements to boot -- there was one regulator model that I particularly enjoyed. I feel that the spirit of the old Union watches didn't qu...
Thanks Daos ...
If you see the above prior posts, all have noted the current UG is a brand new company. Perhaps the company should try one model with the previous movement. Kong
the design looks quite different than what we found UG in the past...
thanks Kong for the wonderful post and nice photos as usual. by the way, it is interesting to know UG is now going out from Europe to Asia. when will they be coming to Singapore? i like to see the real metal in person. stefan
A business counterpoint....
The old Union watches were only for Austria and Germany, thus very limited legal channels. Yes - we had grey imports in some countries but not enough for the masses. Some of the manufacturing capacity of the GO movements were diverted to Union. With the r...
Thanks for the great report Kong! Personally...
I like the traditional dress models that emit the strong "German pedigree" in watch design and proportion - models that are like the ones posted by "patrizio", and "Bry_j1". Those are truly beautiful pieces. I am a bit saddened to see such brand with alre...
Thanks Jon, as explained by MTF, ...
it is logical not cannibalised its own more prestigious segment. Indeed only time will tell. End of the day, it is business and to survive and proper, products need to appeal to masses with their current level of pricing. Kong