Horological Meandering

Union Glashütte landed in South East Asia recently in Kuala Lumpur, Malaysia after many years in Europe. On 18 August Swatch Group Malaysia team and the President of Union Glashütte organised a launch event to introduce their latest 2009 collection to the...  

The launch of UNION GLASHÜTTE was at 'After Hours' located at one of the Kuala Lumpur malls - LOT 10. At about 7pm, some of the guests arrived. The shopfront... Pieces on the front showcase ... About 7:30pm, most of the guests had arrived. Guests packing ...  

As this watch is 'Made in Germany', and that it has changed its direction? Kong

the designs are interesting and in vogue (especially the ladies model) I, too, would prefer their original movement to the ETA one. On the other hand, if it means that the watches are sold for a lower price then it is a good opportunity for someone to be ... 

No doubt for those who knows UNION earlier, previous movements were more attractive, as many had voiced out. We shall see how the brand's new direction will be. Kong

1. No more "temple" logo. 2. Use ETA movement. 3. Completely new look - not a tiny bit of the shadow of old Union. 4. Very generous - lucky draw gift is a watch 5. In the same category with Longines but much more expensive. Thanks Swatch Group and Mr. Ber... 

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But I'm quite disappointed. For me, UG was before an excellent brand with in-house calibers at a reasonable price. We all know the story and even if the design of these watches is interesting or at least original, we are far from the horological contents ... 

Looks like a nice event but I have to agree I like the old brand better. My 0.02 cents of course

nt

I miss the previous pieces too. From the chart, the group could have positioned the brand to address another segment and not to compete against own more prestigious GO. Here 2 links for you : www.thepurists.com and www.tp178.com Kong

Perhaps its time to let UG venture its new road. Though I missed the previous pieces as reviewed by Marcus and John ei8htohms. Kong

has not Eta inside... i prefer old past times...sorry....

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hopefully a first step toward GO PML...one of my dreams!! [URL=http://img42.imageshack.us/i/dsc01114v.jpg/] [/URL] [URL=http://img215.imageshack.us/i/dsc01110.jpg/] [/URL]...  

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...cal 26!!

I don't mean to pile on the bandwagon here... but like everyone else, I'm Very Glad I purchased my UNION watches when I did: The reverse next to an IWC 3707: Who knows... perhaps UNION will be revived again... but 'till then, I wince when I see their new ...  

them especially the second one... i think most of the people agree with us...those were the golden old times of union...

they are indeed beautiful !! Kong

Your pictures are just fantastic! I do miss the earlier UGs though, as I thought they were very well done with pretty movements to boot -- there was one regulator model that I particularly enjoyed. I feel that the spirit of the old Union watches didn't qu... 

If you see the above prior posts, all have noted the current UG is a brand new company. Perhaps the company should try one model with the previous movement. Kong

thanks Kong for the wonderful post and nice photos as usual. by the way, it is interesting to know UG is now going out from Europe to Asia. when will they be coming to Singapore? i like to see the real metal in person. stefan

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The old Union watches were only for Austria and Germany, thus very limited legal channels. Yes - we had grey imports in some countries but not enough for the masses. Some of the manufacturing capacity of the GO movements were diverted to Union. With the r... 

I like the traditional dress models that emit the strong "German pedigree" in watch design and proportion - models that are like the ones posted by "patrizio", and "Bry_j1". Those are truly beautiful pieces. I am a bit saddened to see such brand with alre... 

it is logical not cannibalised its own more prestigious segment. Indeed only time will tell. End of the day, it is business and to survive and proper, products need to appeal to masses with their current level of pricing. Kong