"Will you buy a watch wit a prestigious name but which won't be your taste instead of buying a watch which is your taste, but not coming with a prestigious name?"
No, If its a Patek, VC , AP ,... I don't like I will not buy it .
I'm not that kind of snob which will only wear expensive watches, I still can love a cheap watch but when we're talking about 70K ... Yes, in this case I would only buy those well known, more expensive brands
If Kia or Hyundai would make a nice car, and a good car but they would ask the same price as an Aston Martin, would you consider the Hyundai ?