I mean no malice, no disrespect for Rolex.
It is the SAME way Mercedes Benz and BMW work here, in OUR business environment. SE Asia. Altho by 2003, Mercedes began to adjust.
Likewise Richard Mille at the Mandarin Hotel Spore.
Cultivated and intentional snobbery.
It won't work in Paris or New York. The culture is probably different.