They make no bones about sourcing movements, cases, dials, hands and etc and even list those suppliers in their documentation.
They make quality watches, with Swiss parts, uniquely designed with a nod to traditional asthetics, and excellent finishing. Their collection is broad and the styling is more timeless than a lot of other brands. At their price point, I think they are one of the best bargains in the industry. I have several Chronoswiss watches in my collection and wear them all in regular rotation.
It's true that they may not be a darling of the collecting community, but that's not a bad thing. I love jazz too 