Horological Meandering

Op-Ed: Quartz saved the Swiss watch industry ... Yes, the humble swatch quartz watch that many of us grew up with helped spur a revival of an ailing Swiss watch industry. Lebanese-born Nicholas Hayek Senior was the CEO of the SWATCH Group and he realized ...  

I really like the idea of "mise en abyme" ! an (very) expensive steel watch reinterpreted as a (affordable) plastic gadget! It takes a lot of self-deprecation to do it (and marketing sense indeed). However, would I be a buyer? Clearly not, but I'm certain... 

It looks like a tamagotchi. So no.

I guess, put them on a strap and we'll see now it fares. That being said, it really doesn't matter that much to me because I've never been in the market for a plastic watch. I was just sort of shocked at the concept of a necklace watch. Or pocket watch.

To produce a necklace watch?

I like the release. And I like that AP takes risks. It's no skin off my back. I'll enjoy my RO nonetheless. ...  

And awesome shot. Is that a 15202 salmon dial?

The AP strategic marketing team ... They don't do things randomly. I am sure thru also have Bain, McKinsey on retainer. Don't underestimate AP... ...  

Desirable to others. The original Royal Oak 5402 from 1972 would probably have been just as audacious to many at the time. Whatever ones opinion on the looks of the Royal Pop, I believe it's a smart move on the part of AP. 🤝

NT

I'll share my opinion after.