hey there Jed. I enjoyed reading your post. I always enjoy when someone shares the strange stuff underneath the shiny veneer... I took a day to think about what you said because it addresses mediocrity (think: the ending of Amadeus! the movie...) and it reminds me of something I either forgot or never acknowledged: watch collecting for most of us--is about the escape from Mediocrity, our banal day, our widget-making and selling day, our service-selling and billing day... TV and movies and popular culture being mediocre and much much less than mediocre... leave us empty and shrugging... WATCHES, the good ones, really do give us entree into a world of the Fine, the thoughtful, the reflective (literally and figuratively...) and so much more. This may be why--as we mature as Collectors, we do not buy quite so impulsively--at least I don't. We know that much of what is represented as Fine or Excellent is really just OK, pretty nice, whatever... Watch collecting becomes a search--albeit truly materialistic and ever so earth-bound, to find The Exceptional... I believe we come across such watches at all levels, and at all prices, and through all eras of watchmaking... They are out there. But they are the Exceptions!! I love my 'low-priced vintage Heuers. I also love my Dufour. I love a watch I never talk about here... a dead-cheap Benrus Coin model... it kills me! It's so cool. But what a truly great watch does for us is makes all of this philosophical business Literal--a thing we can hold, examine, study, take joy in--which is a physical, actual representation of all these nameless and mysterious wishes for ourselves--to get to a better and more meaningful place.