The name is Le Guet which apparently means "the watch". Which is I guess, a great name for a watch. Reminds me of when Volkswagen came out with "The Thing" which I'm thinking was a response to people saying,,,what the hell is that thing??? ...
I still remember getting my first mechanical after the quartz era and it felt so special. The Thing had such a cool vibe, it'd be fun/funny if they brought it back in updated form.