AP & Swatch, taking the watch out of the discussion...
One of the things I like to do when I can't figure things out is throw out everything and start over. What do we know? We have some "givens": - APs new CEO is not a watch industry insider - Swatch is a conglomerate that knows how to make money I'll tack o...
I will counter your premise
I wore my RO to a cafe I frequent, a 21year old barista was completely aware of my watch and was looking at me with amazed envy. Mindshare is not something AP lacks, many big names known to young people wear ROs. The USA is kicking the butt of the other G...
I run a portfolio of consumer brands
We do low 9 figures in revenue for color... I would think of something like this as a cheap top-of-funnel marketing tool. I basically get to make money while driving awareness for the brand without impairing the value of my brand (hopefully!)
Yeah
This is just brand participation for AP. I suppose it’s cheap advertising. For me swatch is closer to a Pez dispenser than a watch.
My first reaction is I am glad some of these kids are actually accepting their responsibility to pay back college loans
I graduated with 5 different loans over 4 years and paid back every dime with interest. Took me 7 years. When the "pause" on loan payments was removed a while back, these kids were on TV saying "are you kidding? I have to pay back my loans? How am I going...
The kids should not compare themselves to the too big to fail companies that needed bailouts.
And the PPP / SBA loan taking companies. It’s OK for the youth to fail but the stock market needs to grow at any cost.
Explain Labubu.... AP / Swatch making to a neck, or purse, hangable is brilliant! On a personal note the bedside / desk clock 'option' greatly warms my heart.
Not sure about pocketwatch, tho nice option. Of course OPTIONS AND ACCESSORIES is something MANY brands could offer, but SORELY LACK. Note: I have five very thick multi-page books filled with "extra' straps, bracelets, clasps, pinbuckles..... the kids tod...
I read on Monochrome that AP will donate 100%
Of the money coming from those sales to a good horlogical cause. So they dont do it just to earn a quick buck, which I find nobel....they get to play philantropic in all this!😄 ...
A worthy cause! There are good training programs out there...
...but never enough watchmakers!
A post by popular well watch educated and vintage watch dealer tick tocker Mike Nouveau
said in 2024 the average watch price purchase buy Gen Zs is about $11,000, way more than millineals and baby boomers are spending. Explanation is they are being educated and influenced by social media about luxury watches. They are being exposed to these ...