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Horological Meandering

Several things spring to mind.

 

A heavy handed approach to branding.

Over design - design for the sake of it.

Claiming a movement is "in house" when it has been outsourced and simply refinished.

Illegible face - ie a watch where it becomes difficult to actually read the time.

Asymmetric faces – for example a sub second dial placed at 5 O’clock.

Partially occluded numerals on a dial.

Bejeweled cases.

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