AndrewD
[HoMe Moderator]
12829
The broader context …
… of the brand and the way it markets itself is a real issue.
Although I try to keep an open mind, some of the styling and advertising directions of Zenith, for example, have clouded what I previously thought of this company. Thankfully, the El Primero movement remains and I probably shouldn’t be too critical if they can steer new and younger people to an interest in horology.
Regards
Andrew
What doesn’t work for you in watch design?
Dear Purists, This question is linked to the one above. There are no right or wrong answers. I am simply interested in your reactions to different aesthetic features on watches and why. My interest in watches started with movements. However, since ‘hangin...
Design
Andrew, It was design more than mechanics that drew me to collecting watches. It's clear to me that my preferences in watch design are a direct reflection of my tastes in architecture, furnishings, pens, guns, and knives, all of which interests antedated ...
what deosn't work for me
Since the question asks "what doesn't work for me" I really don't care for Roman numeral hour markers nor am I a big fan of "big" designs.
When a brand uses a small movement in relation to watch case
and the subdials for the chrono, perpetual calendar, power reserve, etc. are too close to the middle. These watch designs are not to my liking at all. Cheers, Anthony
Several things spring to mind.
A heavy handed approach to branding. Over design - design for the sake of it. Claiming a movement is "in house" when it has been outsourced and simply refinished. Illegible face - ie a watch where it becomes difficult to actually read the time. Asymmetric...