Horological Meandering

The article below was written in November 2015 after the SalonQP. Since then, the 17th of February, Czapeck announced that it completed its fundraising campaign today with a total in excess of CHF1.1 million invested. Ninety three investors from eleven co...  

So I would like to know why the presentation of a new interesting brand leads to such flop. is it because the watches or the strategy from the brand don't speak to you? Because there isn't anything particular in your point of view? I would like to underst... 

Personally, I am less than convinced... I simply see no need for another \'take a defunct obscure watchmaker (OK, in this case Mr Czapek is at least a bit known) and try if we can sell it\' project. I guess a more self-confident approach with the name of ... 

I think that the reasons you explained can be the right ones. And thanks for you reply! Fx