I think there are those prefer one or two of the differing styles of presentation I use. I use different styles because it gives me a greater breadth of tools to show off the watches. I began first with activeX slideshow which was well received but many wanted to have some control over the speed of the changing slides. The two styles I have used of late allows users to control the speed or pause the transitions. The video of the stills allows me to zoom and pan to give the images a little more punch and allow me to highlight the parts - and the video can still be paused as well (also it allows me to have some music attached - but I have decided that it distracts the images too much).
Your reference to Sontag is quite poinant for me. I started with closeup watch photography because the camera lens catches images that the naked eye (vis a vis the brain) just cannot see. We all see in 3D and just not possible to see all the details at one go even if we use a loupe. A digital image captures all the details and show it in 2D and thus our eyes get to see all the fine details and in many instances the greater beauty our eyes miss.
Thanks again!
Cheers
Harry Tan
horolographer
watchinghorology.com< a>