Horological Meandering

In the ever-evolving landscape of horology, few collaborations have stirred as much conversation and speculation within discerning circles as the recent unveiling of the **Audemars Piguet x Swatch Royal Pop**. Far from a conventional timepiece, this partn...  

I think the mistake many of us make is continuing to view this purely as a watch phenomenon rather than a study in behavior.

I've dispatched my AI Girl Fridays to watch the various resellers. And frankly, I'm playing the games against them and signaling low-bids and no-bid "hearts" on various reseller forums. Many of the accounts are new hype-chasers that are going to be watchi... 

I’ve actually been meaning to try one of these bioceramic watches, probably a blancpain as I have two speed mashers already. For me these don’t really affect the core brand at all (AP, blancpain, omega) as the colors and material are vastly different. I d... 

NEXT level ! Well played by Swatch ! Apparently the proceeds to AP will be donated to support the furtherance of watchmaking, an enviable endeavor for the horology world. My first reaction when I found out AP partnered with Swatch was that Swatch might ev...