I’ve actually been meaning to try one of these bioceramic watches, probably a blancpain as I have two speed mashers already. For me these don’t really affect the core brand at all (AP, blancpain, omega) as the colors and material are vastly different. I do think we are just in a world where people try to show they are rich or cool or have connections and use a watch to show this. It was nicer ten years ago when really only RM conveyed that and most people had no idea what that was.