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Horological Meandering

While I agree we have gone too far in prioritizing finishing and finishing isn't watchmaking, I would also argue that maybe the industry was too focused on mechanics previously

 

In a world of cad and cnc, complications aren't the same summit they used to be and accuracy holds less value than ever. It's not too different with sports cars, while the traditional car makers keep going for more power, 800hp, 1000hp, 1500hp, etc the demand for ultimate restomods like, Singers, Alfaholics, Emory motorsports, simpler cars made perfect has gone crazy. Coachwork and engine building like watch finishing has become huge because hp has never mattered less now that you can get the quartz watch equivalent in a used tesla for less than a minivan.



I don't know where we go from here and technical innovation is still exciting but I think the legacy brands will need to lean more heavily into the artistic and creative side of watchmaking in the future. That doesn't have to mean endless bridge polishing or finishing screws you can't see or going all MB&F with their designs baby steps. There's a whole range of traditional métiers d'art to revive and modernize. Enamel, guilloche, stonework, hand painting, etc updated for today's market. Rolex released the new platinum 1908 with a guilloche dial and they did the cloisonne enamel puzzle dial, if they can figure it out at that scale the other brands can too. Patek has said they want to bring more craft in house, LV just released a flinque enamel guilloche dial, it's happening.... Rolex daytona with a display back, stripes and gold chatons, it's getting craaazy smile

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