I buy watches for me, that I will enjoy wearing. Not to impress someone with a name, not to be part of a club or have the approval of other collectors.
These micro-edition Hublots do not bother me, and what could be cooler for the individuals who are real fans of these themes. I know a cigar guy who is into cigars on the same level we are into watches. He does not care at all about watches, but when I showed him the King Power Arturo Fuente, he immediately ordered one. So I do think Hublot has found a unique way of not only selling watches, but also bringing more people into this passion.