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WatchProSite|Market|Digest

Independents

Progressive unveiling...

 

Following a few comments on "teasers" in this Forum, allow me a few words. When I follow a brand, I like the intellectual challenge of wondering what their next piece will be. Take what Urwerk just posted on what seems to be called Tornado. I love to get that info three months before launch and wonder what this fantastic team is cooking up for us ! It gets my heart racing and my brain into overdrive ! Would I prefer to get just the image of the watch in three months during its launch ? Personally no.  I actually like getting that sneak peak.
 
Based on the good old principle my father taught me of “treat others like you would want to be treated”, I have indeed taken the habit of unveiling a part of our new creations a few weeks before the launch date. Am really sorry if this offends some of the community which you all know I deeply respect and appreciate, and hope you therefore understand better why we do this.  

I do read, and take to heart your thoughts and suggestions and thanks again to all who have been following our creations !

Warmest regards,

Max


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18 Comments view entire thread 

A sneak peak at the upcoming MB&F-Boucheron Jwlrymachine

 
By: SJX : September 21st, 2010-00:26
Created by MB&F in collaboration with Place Vendome jeweller Boucheron, the Jwlrymachine will be unveiled in the first week of October. Max promises it will be a sculptural piece of jewellery yet still a Horological Machine. - SJX This message has been ed...  

dun think so

 
By: Hororgasm : September 21st, 2010-10:07
dun think HM4 production fully ramped up. 3 more like it

Could be.

 
By: aaronm : September 21st, 2010-10:11
I was seeing it as "face on" HM4, but it could well be topside HM3.... a

too much cake kill the striper

 
By: Rush_Hour : September 27th, 2010-05:20
hummm the difference between a marketing trick and intellectual exercise is getting thinner and thinner... For me, looks more like marketing as the same trick is played again and again ... too much cake, kill the cake or the striper

Progressive unveiling...

 
By: Max Busser : September 22nd, 2010-12:11
Following a few comments on "teasers" in this Forum, allow me a few words. When I follow a brand, I like the intellectual challenge of wondering what their next piece will be. Take what Urwerk just posted on what seems to be called Tornado. I love to get ... 

Personally I don't mind the teasers

 
By: AndrewD : September 23rd, 2010-01:49
It brings out the child in me and reminds me of Christmas when I would prod and shake and feel the parcels under the tree and imagine the 'toys' to come on Christmas day. And it helps when we build up a degree of trust in a company and the final unveiling... 

teasers is fine, but

 
By: Hororgasm : September 23rd, 2010-03:06
once it is "overused" it can be tiresome. i personally loved the HM4 teasers, becoz its clearly a new watch, and even dare i say revolutinary. variants of existing models may not have the same effect. one must understand that its MBF as a brand, and certa... 

I did not see where

 
By: cfdfire : September 24th, 2010-06:42
the "tipping" or "placing the dollars" happens...?