A sneak peak at the upcoming MB&F-Boucheron Jwlrymachine
Created by MB&F in collaboration with Place Vendome jeweller Boucheron, the Jwlrymachine will be unveiled in the first week of October. Max promises it will be a sculptural piece of jewellery yet still a Horological Machine. - SJX This message has been ed...
too much cake kill the striper
hummm the difference between a marketing trick and intellectual exercise is getting thinner and thinner... For me, looks more like marketing as the same trick is played again and again ... too much cake, kill the cake or the striper
Progressive unveiling...
Following a few comments on "teasers" in this Forum, allow me a few words. When I follow a brand, I like the intellectual challenge of wondering what their next piece will be. Take what Urwerk just posted on what seems to be called Tornado. I love to get ...
Personally I don't mind the teasers
It brings out the child in me and reminds me of Christmas when I would prod and shake and feel the parcels under the tree and imagine the 'toys' to come on Christmas day. And it helps when we build up a degree of trust in a company and the final unveiling...
teasers is fine, but
once it is "overused" it can be tiresome. i personally loved the HM4 teasers, becoz its clearly a new watch, and even dare i say revolutinary. variants of existing models may not have the same effect. one must understand that its MBF as a brand, and certa...
