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BaselWorld 2018 - Fiona Krüger

 

This year at BaselWorld I had the pleasure to meet Fiona Krüger for the first time. And this meeting completely changed my view of her watches.
Fiona comes from a Fine Arts background having studied at the ECAL (École Cantonale d’Art de Lausanne), where she had her first contacts with the watchmaking world. Fiona is not a watchmaker.  She provides the ideas and supervises the development and production of her watches.  She assures that each watch is a physical instance of her ideas and of the highest production quality.

Just one example of how ideas can change perception:  I have in the past never understood Fiona's cases.  They always seemed to me to be a foreign object around the dial, to not really fit.  Well now I understand the case must be seen as a frame around a picture.  It is a foreign object whose reason for existance is to separate the work of art from the physical world.  To suspend it in it's own world.  This is just what I have been seeing, I had just never caught the link.

Fiona didn't have anything new to show this year.  There are still some watches available from the different Skull series'.  But I am sworm to secrecy for that which will be coming up in the next 6 months.  What I can say, however, is that we are again thinking about the essence of time.  An innate property of time.  And again we will have a physical instance of this idea and the physical instance will be produced by one of the leading actors of the Swiss watchmaking scene for Fiona Krüger.












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