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Independents

Hmm

 

I know a lot of people might feel a little bit offended about such critical comments but I think you might have a point too. I do love their watches, but not sure what they are really pursuing in the business. Super high retail prices, but quite lower actual sale prices, huge case sizings (now they are making smaller ones), but I recently realized they make bunch of limited edition smaller case sized models for Asian countries like Japan, to me they looked much better than the stock ones they have on their website, I do know that their quality is outstanding but in terms of managing the brand it could be done much better. May be related to your point about "what does the customer want?" Their launch of Pure line up (SS cases, less finishing for less price) was interesting in its ideas but to me it really did not work at all. Would customer want their watch in SS / minimal finishing when they cost over $10k? Because I think if someone buys a MG watch it would mostly be because of its quality of finishing (and also its looks). But to sacrifice that and still cost over $10k, hmm.


One of my other favorite brand was (note that i'm using past tense) H. Moser, I tend to like independent micro brands. But Moser, although they sacrificed some quality to run the brand more stably, are at least full of cash flow as they even make their own hairsprings. MG as a brand has a long, long way to go, even though watches' quality is almost there in the very top, I still have my doubts that the brand will do well and succeed in the future. It definitely needs more effective approach to the market. A bit disappointing to hear from actual person who talked with the CEO that Mrs. Hutter seems to not display enough passion. I would have relaxed a bit if I knew the brand is at least trying to thrive better. Well, the fact still is that their watches are absolutely superb in quality so might have to see how they change over time. 

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