I know a lot of people might feel a little bit offended about such critical comments but I think you might have a point too. I do love their watches, but not sure what they are really pursuing in the business. Super high retail prices, but quite lower actual sale prices, huge case sizings (now they are making smaller ones), but I recently realized they make bunch of limited edition smaller case sized models for Asian countries like Japan, to me they looked much better than the stock ones they have on their website, I do know that their quality is outstanding but in terms of managing the brand it could be done much better. May be related to your point about "what does the customer want?" Their launch of Pure line up (SS cases, less finishing for less price) was interesting in its ideas but to me it really did not work at all. Would customer want their watch in SS / minimal finishing when they cost over $10k? Because I think if someone buys a MG watch it would mostly be because of its quality of finishing (and also its looks). But to sacrifice that and still cost over $10k, hmm.