Independents

holdemchamp1225
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I have been a HUGE fan of Parmigiani for many years and agree with you on several points...

but I don't think partnering with a group would solve their problem. If you looks at various brands from the Swatch group (Blancpain, Glashutte Original, etc...) or Richemont (JLC, etc...), they also do not get the recognition they deserve. Although several of those mentioned are loved by collectors and connoisseurs, the general public does not even notice them.

Where I do agree with you is their distribution network and marketing. Due to the fact that they are also a foundation like Rolex, owned by the Sandoz foundation, they don't need to answer to any shareholders. The Sandoz foundation is backed by a TON of money so it is no excuse that Parmigiani could not do better than what it does now. I have my own theories about this but that is another discussion altogether.

Let's just hope that the brand does something about this lack of presence and that more people will see what a tremendously capable manufacturer they really are. For me, they are the Independent equivalent of JLC, of course with less history. I would also include Moser in the same conversation as Parmigiani but the 2 seem to have different visions and marketing campaigns 🤷‍♂️