When the Apple watch came out, Apple received a lot of criticism on the designed. There was a lot of controversy that Apple will put the luxury watch industry out of business. Edouard (CEO of H. Moser) disagree and actually loved the design of the Apple watch. This was in the time when H. Moser was known to for their unorthodox marketing and poke at other larger Swiss brands. Edouard had H. Moser make their own version called the Swiss Alp as a form of homage. The Swiss Alps were in production for several years. I believe the Swiss Alps are all discontinued now.