One has it... they all want it. The true inventors are forgotten and everyone gets bored of more editions until the next thing comes along.
Alkiro, to your point. I haven't seen writing like this in a strap before but it mirror a lot of the pieces that GF produce where it is on the case back or side of the case. I don't think it can be personalised. It looks nice when new... not sure after a few hot days whether it would look so nice...
Cheers
Andrew